CABLE TV ADVERTISING

Advertisers, both big and small, like to know all the facts before choosing one media form over another or combining them to create the most effective mix.The information below will help advertisers to make well-informed decisions regarding the best marketing mix for their businesses. Nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, CABLE TV, and major Internet sites reach thousands, even millions, of potential customers around the clock.Even with the breathtaking development of the Internet, Television remains the king of media. Almost 79% of PAKISTANI homes have at least one television. The average person watches TV seven hours each day. And people consistently say they get most of their news and information from television, TV advertising is also very expensive. With prime-time 30 second commercials on small satellite channel costing thousands each, broadcast TV ads are out of reach for most small and medium sized businesses. Mass appeal television lacks the ability to closely target the audience. Even if you can scrape together enough for a few TV commercials, much of your investment can be wasted on thousands of people who aren’t interested in what you sell. Cable TV provides a solution, especially for small business. Cable TV ads tend to be dirt cheap, even though their audience is huge. Over half of all Pakistani homes subscribe to cable. Cable’s subscribers watch more television and have higher incomes. Cable also has the ability to send your commercials to specific parts of town and neighborhoods.
LOW COST AND TARGETED
Many media experts are recommending cable TV advertising to their clients. “Prime time spots on satellite TV cost 20000 to 50000 in this area. Prime time cable spots go for 600 to2400”Small town cable prices are even lower. It is not unusual to buy commercials for 200to 300 in a town of 40,000 people.While most of the commercials on cable TV programs are national spots for major corporations, four to six commercials per hour are made available to local advertisers. New digital technology allows many cable systems to easily and accurately schedule your commercials on specific channels to be seen in chosen communities and neighborhoods. “This new digital capability is great for placement purposes. The target is very focused. The geographic area is as big or as small as you want,” Speicel points out. “Plus, the price of spots is affordable.”